by enjoyadmin | Jul 23, 2021 | Blog
RULE 1 Selling a gym membership is a two-step process. Asking questions and listening to what they perceive their problems to be. Showing yourself as the solution to those problems – whilst creating immense value in the gap between problem and solution. The...
by enjoyadmin | Jul 22, 2021 | Blog
It may have a ‘papering over the cracks’ feel but it’s astounding the difference it can make to your revenue and lifestyle. I regularly talk about the ‘inverse pricing issue’. Simply put the biggest obstacle to charging more within your business, is always yourself....
by enjoyadmin | Jul 20, 2021 | Blog
If you’re trying to write an offer and it’s not coming together Like you can’t find the right headline … Or you can’t find the right hook … Or you can’t find the right angle … THEN TRY THIS: Firstly, keep the copy simple – it it’s an information...
by enjoyadmin | Nov 11, 2020 | Blog
The problem with marketing and sales data is that it’s subjective. Logically it can’t be. Emotionally it has to be. Because with data it’s not what we see it’s what we can’t see. Data itself isn’t the problem. It’s the fact that we can’t help but view it based on, or...
by enjoyadmin | Oct 2, 2019 | Blog
Regularly, when we work with new Clients we have to get past the awkward ‘no one really cares about your products and services’ conversation. When you are so entrenched in your gym business day to day it’s easy to get caught up in the services you provide, the...
by enjoyadmin | Apr 17, 2019 | Blog
Word of mouth, referral, recommendation etc. Call it what you will but ‘Friending’ (our play on the spending of money via the persuasion of friends or family) is a 100 billion dollar a year opportunity yet one of the most underrated and under utilised marketing...
