by enjoyadmin | Apr 10, 2019 | Blog
Why will some people pay £4 for a cup of coffee and others walk away at the thought. Why do some people spend £200 on a pair of jeans whilst others spend no more than £20. The answer lies not in the price but in its two key consumer components – value and...
by enjoyadmin | Apr 5, 2019 | Blog
My first question with new businesses I work with is ‘Who do you sell to?’. Not what do you sell or what are your challenges. Who you sell to is always going to have a greater impact on your business than what you sell. The market is generally always more important...
by enjoyadmin | Nov 9, 2018 | Blog
With each passing year, products and services are getting more and more alike. Every product is becoming literally a carbon copy of other products in the same space. Cars are using the same platforms, engines, and in some cases bodies. The only difference is the...
by enjoyadmin | Jul 27, 2018 | Blog
This is why the freemium model (where companies offer basic products or services free of charge with an added premium for additional features) is growing more and more popular every day. But of course no business can make a profit from giving away free stuff, so how...
by enjoyadmin | May 22, 2018 | Blog
Adjusting your gym marketing to how people really buy Whenever I’m asked after events, or at meetings, which of the strategies we implement has the most profound effect on marketing results it’s this: As a business you need to align your marketing and sales funnel...
