by enjoyadmin | Jun 12, 2019 | Video
“I’ve heard you say ‘forget price’ at least 10 times today. Surely that’s key for any business’ success?” I think I say it for dramatic effect really but having said that I think there is a real relevance to why I say it. The...
by enjoyadmin | May 24, 2019 | Video
“So, it’s been interesting today listening to your clients talking about the models that you have implemented, and they have obviously seen an increase in their sales and enquiries. I mean, why do you think that’s had such a big impact?” I think...
by enjoyadmin | Apr 17, 2019 | Blog
Word of mouth, referral, recommendation etc. Call it what you will but ‘Friending’ (our play on the spending of money via the persuasion of friends or family) is a 100 billion dollar a year opportunity yet one of the most underrated and under utilised marketing...
by enjoyadmin | Apr 10, 2019 | Blog
Why will some people pay £4 for a cup of coffee and others walk away at the thought. Why do some people spend £200 on a pair of jeans whilst others spend no more than £20. The answer lies not in the price but in its two key consumer components – value and...
by enjoyadmin | Apr 5, 2019 | Blog
My first question with new businesses I work with is ‘Who do you sell to?’. Not what do you sell or what are your challenges. Who you sell to is always going to have a greater impact on your business than what you sell. The market is generally always more important...
